PURESTATE vs. "The Other Guys"

We're up against Big Brands - but we think we compare just fine.

PURESTATE

Other

Polyester-Free Fabrics

Made of Organic Fabrics

No Plastic-Based Fabrics

Naturally Breathable

OEKO-TEX Standard 100 Certified

No PFAS & BPA chemicals

Why We Chose TENCEL™ Lyocell ?

Eucalyptus-Born

Made from eucalyptus wood pulp. The same plant trusted in medicine and loved in skincare.

SILKY SOFTNESS

Ultra-fine fibers with a silk-like feel. Gentle on skin, soft to the touch.

Comfort in Action

Designed to move with your body. Stretches enough, recovers fast and never get baggy.

More Reasons to Love It

  • Moisture-Wicking

    Moves sweat away 50% faster

  • Naturally Cooling

    Сool eucalyptus touch against your skin

  • Active Breathing

    Refreshing airflow with every step

  • Lightweight

    Feels almost like you're wearing nothing at all

4.9

83 reviews

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K
Krista W.
07/28/2026

the neckline lengthens my short torso

Being short waisted I avoid high round necklines because they make me look even shorter, but the deep v on this lilac draws the eye down and lengthens my torso in a genuinely flattering way. The soft purple is a lovely change from my usual black, the crossed back gives real support for pilates without a wire, and the band stays comfortable all day. a bra that improves my proportions and comes in a colour I adore.

M
Marissa M.
07/27/2026

cute solo with joggers

wear the pale lavender with joggers for a coffee run and feel great

D
Danielle S.
07/23/2026

muted lilac is dreamy in person

a soft dusty purple that looks far prettier than the swatch online

S
Shannon P.
07/21/2026

a pop of color that still works hard

I wanted one bra that would break up my sea of black and still perform, and this lilac does exactly that. The crossback keeps it locked in for a light jog, the v neckline flatters, and the soft dusty purple lifts every gym outfit I own. It has kept its shape and colour beautifully through constant wear. 34C, medium, true to size.

M
Marissa C.
07/18/2026

my mood lifter

reaching for a soft purple beats another black bra every time